The Ukrainian aggression is costing Russia more than money, it is also severely damaging political and personal relationships built up with great effort after the Cold War ended. With the loss of those personal connections Russia is throwing away easy access to economic opportunities and diplomatic support. Russia is feeling the economic cost now, and if China turns hostile (which it eventually will), Russia will have few allies to rely on. Even India, long a reliable friend, is backing away. That leaves Russia with Iran, Syria, North Korea, Cuba and several other international outcasts to depend on.
via The Putin Paradox.